The company also sees big opportunity in dubbing these movies and releasing them in other formats as well. Currently, the company has only five projects up and running with actors like Rajinikanth, Vijay, Surya, and Dhanush. He further stated that Rs 1200 crore amount is an indicative number over year and a half kind of time frame. We have Rs 600 crore budget for five movies," Narayanan said. So our total investment will be just 50% of the number we have indicated. Many of the movies are with mid-tier star cast, so they will not average around ticket size of Rs 100 crore, it could well be Rs 50 to 60 crore. Not every movie is a blockbuster, and non-blockbuster movies don't cost that much. "It may not be Rs 1200 crore because the cost of movies if different. He said the investments on five movies, which are under various stages of production, will be close to Rs 600 crore. Sun TV Network Group CFO SL Narayanan said that the company may not spend Rs 1200 crore on movie production in FY22 as was mentioned earlier. So we need to get out of this to see aggressive spend by the retail segment,” Kumar noted. From the national level, we are getting pretty good support but for the retail segment to come back on a full swing basis it will take time, particularly with the threat of the third wave. Even when we have come out of the lockdown, we haven't seen pre-Covid level spends by retail advertisers. “Retail advertising has not returned in full swing, so it is not at the pre-Covid level. On ad revenue, Kumar said that the company saw a sharp recovery in April in the continuity of the Q4 trend till the second Covid-19 wave disrupted the growth trajectory. On subscription growth, clarity will only emerge depending on whether the NTO 2.0 is implemented or not,” Sun TV Network MD Mahesh Kumar told analysts during a Q1 earnings conference call. We will have to wait and see what happens in the SC and accordingly revisit the pricing. We will not be impacted by TRAI's NTO 2.0 order. However, it will not have any major revenue impact on pricing. “The NTO 2.0 matter is sub judice because the appeals are pending in the Supreme Court. The company owns the Sun Risers Hyderabad franchise of the IPL. The truncated IPL had a Rs 46 crore impact on the company, the management said. The Indian Premier League (IPL) revenue from a truncated 2021 season came in at Rs 124 crore during the quarter. He further stated that the growth will come back once the NTO 2.0 settles down. Recently, ZEEL MD and CEO Punit Goenka had said that the NTO 2.0 will cause disruption in the growth of subscription revenue for a quarter or two.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |